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THE MERCHANTS OF COOL
FRONTLINE, 2001
FRONTLINE correspondent Douglas Rushkoff examines the tactics, techniques, and cultural ramifications of these marketing moguls in "The Merchants of Cool." The program talks with top marketers, media executives and cultural/media critics, and explores the symbiotic relationship between the media and today's teens, as each looks to the other for their identity.
Produced and Directed by: Barak Goodman and Rachel Dretzin
Written by: Barak Goodman
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